How would you describe your job? Fast-paced, collaborative, challenging, rewarding, exciting, creative, and never boring. Why did you get into this wacky business? This was my first job right out of college using my degree in marketing. I was just looking for a place to get my foot in the door. Four positions and nearly […]
If you’re not already using email marketing, I encourage you to give it a try. It’s a great way to connect with your customers and grow your business. Email marketing is: Want help setting up an email campaign or auto responder/drip email series? AcrobatAnt can help. Contact us at [email protected] or call Angela at 918-695-2273.
Here are a few tips for improving your email deliverability: Use a reputable email marketing service provider. A good email marketing service provider will have a good reputation with email providers and will help your messages avoid being marked as spam. Segment your email list. Sending emails to a targeted audience will improve your open […]
Email marketing is a great way for businesses of all sizes to reach their target audience, build relationships, and drive sales. First, keep in mind that email marketing is about building relationships and delivering value to your audience while respecting their preferences and privacy. Whether you’ve been utilizing emails to reach your audience for years […]
“Word on the street is that we’re shaking things up again.” Street Pizzas are anything but a run-of-the-mill menu addition. Mazzio’s wanted to give the Street Pizza a distinctly different personality to match a delightfully bold flavor profile. So, they called on AcrobatAnt to create an identity that expanded the brand without breaking it. With […]
We all know and appreciate a proper greeting when we arrive at a restaurant. A smile, a sincere welcome, eye contact—all set the tone for a positive experience which leads to higher guest satisfaction, higher revenue, and increased loyalty. In today’s digital world, and with expanded service options, a brand’s first impression—that appears, or doesn’t, […]
Restaurant marketers are faced with keeping the brand relevant and driving differentiation. The recommendations made to evolve the brand position and strengthen the point of difference are critical to brand health. As competition in the industry and digital platform options grow, creating authentic messaging and targeting becomes increasingly important. No doubt you have considered target […]
In trying to solve for a balance of variety, pricing, item velocity, and customer satisfaction, menu decisions for today’s restaurant marketers are more complex than ever. After all the work toward the science of menu is complete and implementation is underway, I recommend one more step that is often overlooked: updating your SEO specific to […]
The restaurant industry is capital intensive, especially when you’re looking at exterior and interior enhancements. In a franchised brand, there are typically a combination of in-house and consultant teams working on solutions that lead to tougher conversations with franchisees. Here’s another consideration for enhancements without the time and resources required to present a “new you”—your […]
While patient-centric marketing may be an overused buzzword, the reality is that patient-centric marketing is more important than ever—but not at the expense of employees. Employees are #1 It’s been about three years since the world flipped upside down and healthcare workers were expected to jump in and do whatever it took to keep our […]